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How Budget Season Can Be One of the Strongest Growth Levers for Businesses
Guest Post by Linda Farha As businesses enter the early stages of 2026 planning, many leaders find themselves engaged in the same annual ritual: reviewing past spending, finalizing departmental budgets, and shaping priorities for the year ahead. While this process may feel procedural, economic indicators suggest it is far more…
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Why Your 2025 Marketing Didn’t Work (And It Wasn’t Just Your Budget)
If your 2025 marketing didn’t get you the results you wanted, something needs to change, and it wasn’t for lack of effort. You boosted posts, ran ads, posted more than you ever have, and yet nothing really moved the needle. We’ve all been there. It’s frustrating, especially when money is…
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Leveraging Reddit for SEO/GEO Success
Reddit threads regularly appear in Google’s search engine results pages (SERPs) because they often provide rich, human-led discussion and answers. Reddit is now the second most visited site via search traffic in the U.S. with more than 600 million queries are resulting in traffic to Reddit threads. More importantly for…
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Surprise! The News Reporter Is AI
Surprise reveal at the end of UK Channel 4’s documentary Will AI Take My Job? The news reports (presenter) was…actually AI. “AI is going to touch everybody’s lives in the next few years. And for some, it will take their jobs. Call centre workers? Customer service agents? Maybe even TV…
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When AI Gets It Wrong: The Hidden Risk of Retracted Science in Chatbot Responses
We’ve all marveled at how AI chatbots can whip up answers in seconds, whether it’s explaining quantum physics or helping draft a business proposal. But what if the information they’re pulling from is flawed? Worse, what if it’s been officially retracted? According to a recent article in MIT Technology Review,…
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Google Antitrust Ruling: No Breakup, But… Changes Ahead and Unresolved Issues
Federal Judge Amit P. Mehta delivered a landmark ruling this week in the long-awaited Google antitrust case, but the decision reveals the complex challenges of regulating Big Tech in the AI age. While Google avoided the breakup many expected, the ruling introduces significant new oversight measures that could reshape how…
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The ChatGPT Referral Traffic Paradox: 52% Decline Reveals Shifting AI Citation Patterns
The artificial intelligence search landscape is experiencing a seismic shift, and the latest data reveals a surprising contradiction in ChatGPT’s role as a traffic driver. While AI-powered search has been hailed as the future of information discovery, recent analysis shows that ChatGPT’s referral traffic to websites has experienced a dramatic…
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Red Alert for Google AI Users: BOLO for Indirect Prompt Injections in Email
As generative AI becomes more deeply embedded in our digital lives, Google has issued a critical warning to its 1.8 billion Gmail users about a new and sophisticated cybersecurity threat: indirect prompt injections. This emerging attack vector could compromise sensitive data without users ever clicking a link or realizing they’ve…
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Coming Soon: Major Changes in the Broadcast TV Industry
We’re about to see a major shift in broadcast TV unlike anything we’ve seen before. Big statement, but it’s true if a few things fall into place. While radio consolidated years ago, letting big ownership groups control a significant number of stations in a marketplace, the FCC has limited anyone…
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What Jobs Will AI Impact the Most?
A new study from Microsoft gives us some insight into what researchers think about jobs most impacted by AI. The study “Working with AI: Measuring the Occupational Implications of Generative AI” investigates how generative AI interacts with tasks across hundreds of occupations. Rather than predicting job replacement, the authors focus…
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Hi. I’m AI. Let Me Take Your Job.
Ask 1,000 employers in 55 different world economies and you’ll get a pretty good picture of what’s going on right now. That’s what the World Economic Forum (WEF) did for its Future of Jobs Report 2025. The big takeaway won’t come as big news to you: AI is shaking up…
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This Headline: Local News Is Collapsing
Regardless of what you think about national media, a lack of journalists covering local issues is a bad thing. According to a new study, more than 1,000 counties in the US do not have any full-time journalists covering them. Since 2000, the number of journalists has declined by 75%. And…
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What Is LLMS.txt and Do You Need It?
UPDATE: Google says not to worry about LLMS.txt for its AI. No word on other AI platforms though. For decades, the web has relied on standardized files to help machines understand websites. XML sitemaps became critical for search engines to discover and index content efficiently, while robots.txt files provided essential…
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What’s Loading in the Background When You Visit a Website?
Website tracking continues to spin out of control, collecting your data and repackaging it for sale. Sometimes what loads in the background can be helpful. Other times, providing data to site owners. And sometimes, it’s nearly impossible to tell what’s actually loading behind the scenes. Here’s a breakdown of what’s…
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Study: Google Changes Your Meta Titles in 76% of Searches
Hey. You. We know you spent all that time creating the perfect title for that article or blog post. But. Forget it. We’ll just scan your article and come up with our own title. That’s what Google’s doing now in the majority of cases, according to this article at Search…
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Google Doesn’t Care if Content is AI? Ummm…That’s Not Correct
You can’t be much clearer than this: Danny Sullivan, Google: “That’s not what we said.” Sullivan said the guidance they put out on AI-generated content has been misinterpreted by many in the SEO community. Many took the guidance as AI content was fine as long as it was quality AI-generated…
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59% of the Global Workforce Requires Upskilling to Remain Employable
As the global labor market transitions into 2025, things are changing. The World Economic Forum’s Future of Jobs Report 2025 showcases some of the challenges and opportunities ahead. Listen to the Podcast or keep reading… The Accelerating Role of Technology in Job Transformation Technological advancement is at the heart of…
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Is Reddit Part of Your Content Mix?
Maybe it should be. Since Google cut a deal with Reddit, things have changed. According to Niklola Baldikov at Inbound Blogging, Reddit’s daily active users shot up to 97.2 million in 2024. That’s a 47% increase in case you’re keeping track. Some niche communities experienced a 937,700% surge in organic…
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Sick of AI Posts on Social Media? Just Wait.
Sick of AI posts on social media? Meta execs: hold my beer. Facebook and Instagram are rolling out products to create AI characters who live on the platform and interact. “We expect these AIs to actually exist on our platforms in the same way that (human) accounts do,” said Connor…
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Michigan School Charges Parent $33 Million for FOIA Request
Yikes. Want to get the info in a freedom of information request? No problem. Just pay us $33 million.Don’t worry though. You can just pay us half upfront to get started. You can read the full article here or listen to our podcast on this topic below Three Rochester, Michigan…
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Google Cracking Down on Site Reputation Abuse
Whether you do it or work with a third-party content provider, if it’s not related to your site’s core mission, you’re at risk. “Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s…
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Google’s Watermarking of AI Images and Text
In a significant move for digital content integrity, Google has introduced SynthID, a tool designed to watermark and detect AI-generated images. This innovation addresses a growing challenge in the digital age: distinguishing between real and AI-created visuals. As the capabilities of AI evolve, it has become increasingly difficult to identify…
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How Data Strategy Services Are Shaping the Future of Web Hosting
Are you looking to start a website in the next few months with a web hosting company? This offers a lot of advantages, such as improved website performance, as well as increased website security and even being more cost-effective as your website scales up. However, in 2024, you may be…
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How Much is Outdated Tech Costing Your Business and How?
IRS and Fortune 500 Companies Struggle with Outdated Tech as Experts Warn of Hidden Costs The U.S. Internal Revenue Service (IRS) has recently come under scrutiny for its struggle to manage outdated IT systems, highlighting a widespread issue plaguing businesses across America – the hidden financial drain of obsolete technology.…
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What to Do After a Car Accident (and When to Call a Lawyer)
Car accidents happen fast. One second, you’re driving along, and the next, everything changes. Whether it’s a minor fender bender or a serious crash, knowing what to do next can make a huge difference. A lot of people assume they can handle things on their own—swap insurance info, get their…
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Judge Rules Google Illegally Monopolized Search Market, Setting Stage for Potential Industry Shakeup
In a landmark decision that could reshape the internet landscape, U.S. District Judge Amit Mehta has ruled that Google illegally maintained a monopoly over internet search. The verdict, delivered on Monday, marks a significant victory for the U.S. Justice Department in its most substantial antitrust case in 25 years. The…
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Optimizing for GEO: Generative Search Engine Optimization
A new study of 10,000 search queries focusing on generative search results by researchers from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi found that you can improve visibility by: “Specifically, our top-performing methods, Cite Sources, Quotation Addition, and Statistics Addition, achieved a relative improvement of 30-40%,”…
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Bing Adding Generative Search Experience (AI Search Results)
Microsoft’s Bing search engine is introducing a new generative search experience, currently being rolled out to a small percentage of user queries. This new feature combines the power of generative AI and large language models (LLMs) with traditional search results to create dynamic, tailored responses to user queries. Bing provided…
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10 Billion Passwords Exposed: Should You Worry?
In a recent cybersecurity incident, an unprecedented leak of nearly 10 billion unique plaintext passwords has surfaced on a widely-used hacking forum. This enormous collection, dubbed “RockYou2024” due to its filename (rockyou.txt), is believed to have been compiled from various past data breaches. Assessing the Threat Level While the sheer…
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Google Research Paper: Is Generative AI Ruining the Internet?
“Google researchers publish paper about how AI is ruining the internet” “Google: AI Potentially Breaking Reality Is a Feature Not a Bug” I saw these headlines in Futurism and 404 Media. They’re powerful statements and came from a review of a paper by researchers at Google’s DeepMind titled Generative AI…
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July 1st Deadline: Act Now or Lose Years of Analytics Data Forever
If you haven’t already made the switch to Google Analytics 4 (GA4), you’re about out of time. Google is set to retire Universal Analytics, its long-standing web analytics platform, ushering in a new digital analytics era with GA4. The Countdown to July 1st Time is of the essence as we…
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GDPR Violators Pay Fines Exceeding $1 Million Daily in 2024
European countries have continued fervently pursuing the implementation of General Data Protection Regulations (GDPR), with violating companies paying more than $1.2 million each day in penalties on average through the first 120 days of 2024, according to the data compiled and analyzed by Finbold. The cumulative penalty sum – totaling just…
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Is This Finally the Beginning of Some National Online Privacy Legislation?
The American Privacy Rights Act of 2024 would set clear data privacy rights and establish robust enforcement mechanisms. The bipartisan effort was introduced by House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science and Transportation Chair Maria Cantwell (D-WA). “It reins in…
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Google’s New Algorithm Update Crushing Sites With AI-Generated Content: My Experiment
Google’s March 2024 core algorithm update is cracking down on low-quality, AI-generated content across the web. Google wants to “reduce unhelpful, unoriginal content on Search and keep it at very low levels.” Google says the update involves adjusting its rankings “if webpages are unhelpful, have a poor user experience. or…
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Google AI Cracking Down on Fake Business Reviews
To tackle the rise of false internet reviews that hurt local companies and mislead customers, Google has turned to artificial intelligence (AI). More than 170 million bogus reviews were removed by the corporation in 2023—a 45% rise from the year before. Local business owners who have suffered from false reviews…
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UK: AI Reproduction of Copyright Works Are Infringment*
In a landmark decision, the UK government has ruled that AI-generated reproductions of copyrighted works will be considered copyright infringement unless they are explicitly licensed or fall under an exemption. This decision, which was announced after a lengthy consultation process, has significant implications for the creative industries, where AI is…
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Maximizing YouTube Rankings: Key Strategies for Digital Success
Guest Post by Cory McBride In today’s digital landscape, YouTube stands as a colossal platform for content creators. Achieving a higher ranking for your videos on this platform can significantly enhance your visibility and audience reach. Understanding and implementing specific strategies is crucial for creators aiming to elevate their YouTube…
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Google Shutting Down Websites Built on Google Business Profile (BGP)
Websites made through Google Business Profiles will shut down on March 1st, reports SearchEngineLand. When visitors attempt to access these sites after that date, they will be redirected to the associated Google Business Profile until June 10th. After June 10th, visitors will receive a “page not found” error. Businesses using these…
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Google Begins Phase Out of Third-Party Cookies for Chrome Users
According to a new report by Engadget, Google has disabled third-party cookies for 1% of Chrome users globally on January 4th, marking the start of its Privacy Sandbox project that was first introduced years ago. With Chrome accounting for over 50% of the worldwide browser market share, this initial rollout…
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AI Writing: Muted Tones, Lack of Persuasiveness
B2B sellers using AI for content need to know this: A study by Originality.AI shows that large language models (LLM) – i.e. generative AI models – tend to “move sentiment scores closer to the neutral part of the scale.” What’s that mean? AI tends to mute tones and feelings. Sentimental…
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Major Tech and Research Organizations Launch AI Alliance to Promote Open Innovation
A new alliance aimed at promoting open innovation and scientific progress in artificial intelligence was announced today. The AI Alliance brings together over 50 leading technology companies, academic institutions, and research centers to collaborate on advancing AI in an ethical, inclusive, and transparent manner. The founding members of the AI…
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Forrester: AI Content Not Meeting B2B Buyer Needs
Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024. While generative AI will play an increasing role in B2B marketing and product launches in 2024, there will also be significant downsides. She warns that “thinly customized generative AI content will degrade…
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Hallucination Rates for Major AI Models
Vectara analyzed major language models, testing the accuracy on 1,000 texts, and released the results. This evaluates how often an LLM introduces hallucinations when summarizing a document. Another reason to hire a writer and fact-checker for your AI and avoid embarrassment like this, this, this, or this. Updated 11/1/23 Model Accuracy Hallucination Rate Answer…
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The Powerful Benefits of Performing Content Audits
For brands publishing content regularly, it’s easy for old outdated posts to pile up over time. Periodically auditing and refreshing that content takes effort but delivers incredible value. Let’s look at some of the biggest benefits of making content audits a regular habit. Improved Visitor Engagement Stale, irrelevant content is…
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Executive Sessions from Intuitive Data Analytics: Uncovering AI Insights
AI is making a massive impact already and adoption is growing at a staggering rate. The AI market is forecast to grow from $150 billion in 2023 to $1.3 trillion by 2030 with an annual growth rate of nearly 37%. During that period, AI is expected to add a net…
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When Someone More Powerful Wants Your User Name
Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And…
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Easy SEO Wins to Improve Your Website Rankings
Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. As an experienced SEO practitioner, you know that driving organic growth takes a comprehensive strategy – but you can make incremental…
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Major Technology Companies Join Forces on Responsible AI Development
Anthropic, Google, Microsoft, and OpenAI have formed the Frontier Model Forum, a new consortium focused on advancing safe and responsible AI. The Forum aims to benefit the AI community by developing best practices, evaluating capabilities and risks, and enabling research access. Key goals include: Membership is open to organizations developing…
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Open AI Shuts Downs Its AI Detector Over Accuracy Concerns
If you noticed that you haven’t been able to access the AI detector app on Open AI, the folks behind ChatGPT, for a few days, you may be interested to find out it’s not an error. It’s gone. Open AI admitted what many of us have been talking about for…
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Analyzing Searcher Intent Signals for Better SEO Content
Understanding user intent is central to effective SEO content creation. Search engines are getting increasingly sophisticated at detecting the underlying needs and goals behind each query. In order to rank for those queries, your content must align with searcher intent. By researching and analyzing intent signals around your target keywords,…
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Understanding and Tapping into the Emotional Triggers of Your Audience
Users will spend 4 trillion hours on social media this year. Yup, that’s a lot of time. That’s also a lot of content. How do you stand out? You’ve got to form an emotional attachment with your audience. Engaging with audiences on an emotional level is a powerful way to…
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Apple, Google Privacy Changes May Disrupt Tracking, Attribution
Both Apple and Google are anticipated to implement new privacy enhancements alongside the release of their upcoming platform updates. In the case of iOS 17, which will enter public beta in July before its official launch in September, Apple plans to automatically eliminate link trackers from URLs transmitted through Message…
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Federal Trade Commission (FTC) Updates Endorsement Guides
The FTC has recently revised its endorsement guides for influencer marketing and online reviews, marking the first update since 2009. The objective of the guidance is to prevent deceptive practices in consumer reviews and paid endorsements that appear as genuine feedback. The FTC continues to emphasize the disclosure of “material…
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Facebook, Instagram to Block News in Canada Due to New Law
Meta, formerly known as Facebook, has announced that it will block access to news articles on Facebook and Instagram in Canada. This decision comes after Canada passed the Online News Act, a new law that requires internet companies to pay news publishers for their content. Meta had initially protested against…
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20 FAQs About Content Marketing
Question: What is content marketing? Answer: Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. Question: Why is content marketing important? Answer: Content marketing is important because it allows businesses to establish themselves…
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FTC Warns About Deceptive Practices in Using AI in Marketing
Artificial intelligence (AI) has the potential to revolutionize marketing by offering businesses the ability to create personalized campaigns and improve customer targeting. However, as with any new technology, there are potential concerns for unethical or illegal use of AI in marketing that companies need to be aware of to avoid…
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FTC Calls Social Media a “Gold Mine for Scammers” and Investigating Advertiser Oversight
The Federal Trade Commission (FTC) has taken action against social media and video streaming companies to address the growing issue of fraud on their platforms. The commission has issued orders to eight companies, including Meta Platforms, Instagram, YouTube, TikTok, Snap, Twitter, Pinterest, and Twitch Interactive, requesting information on their policies…
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Are You Worried About Losing Your Job to AI? New Survey Shows You’re Not Alone
According to PwC research, by the mid-2030s, one-third of all employment could be automated. So, are you worried about whether your job might become obselete? The team at ResumeGenius surveyed 1,000 employees to find out. Respondents were polled about: AI Survey Results Take a look at the full article for more information, including detailed infographics: https://resumegenius.com/blog/career-advice/will-ai-steal-your-job
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Utah Social Media Act Restricts Use for Minors, Requires Parental Consent and Access
Utah Governor Spencer Cox has signed two bills into laws that restrict the use of social media platforms by children and places additional burdens on social media companies. The Utah Social Media Regulation Act requires platforms to verify the ages of all Utah residents. It also imposes a curfew between…
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Would You Pay for Social Media?
As social media companies look for ways to increase monetization of their platforms, considering charging fees for access keeps popping back up as an idea. Twitter launched a subscription service (Twitter Blue) that gives users a blue checkmark, edit tweets, and write longer posts. Facebook is launching Meta Verified subscriptions…
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Use Twitter API? Fees Going Up From $0 to $500k/Year – Seriously
First reported in Wired, Twitter is planning to put its API access behind a paywall and the cost is HUGE. The cheapest package gives access to 50 million tweets at a cost of more than half a million dollars a year. That’s the starting point. The large package for enterprise…
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Ten Ways to Protect Yourself from Click Fraud
Depending on who you to believe, click fraud is either a minor inconvenience or crime on a global sale. Statisa says that 11% of global ad traffic is invalid, causing $65 billion in damages every year. Other sources say that as many as one-third if all ad spending for digital…
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Why PR is Essential for Small Businesses
By Mark Kaley, PR Manager — Otter PR As a small business owner, you juggle a lot of responsibilities. Emergencies arise. Schedules overflow. You can easily neglect little tasks, like sharing newsworthy content about your product or service, creating buzz around milestones and awards, and promoting new hires and product…
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TikTok Banned from Government Devices, per White House
The White House has issued a guidance memorandum giving federal agencies until the end of March 2023 to remove TikTok from all government-issued devices, citing security concerns. The Chinese-owned social media app has faced increased scrutiny in Washington and states across the country, with critics alleging that the Chinese government…
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Advertisers Shifting Budgets from Acquisition to Retention in Early 2023
Marketers are already shifting marketing dollars early in 2023. A survey of marketing professionals by Advertising Perceptions via Marketing Dive showed that nearly two-thirds of marketers said they were moving dollars to higher-performing channels. That’s not surprising as the number of channels has exploded over the past few years. With…
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AI Detection Tools: Not Ready for Prime Time Yet
With all the buzz about AI tools like ChatGPT generating content, I want to offer a word of warning for people using AI detection tools. They don’t work. It’s as simple as that. I’ve now tested more than 100 different articles on several different AI checkers including the most popular…
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Improving Engagement on LinkedIn | How Often Should I Post to LinkedIn?
One of the keys to getting engagement is to increase activity and distribution. LinkedIn provides broader distribution to posts that get early engagement when first posted. One way to do that is to encourage friends and co-workers to comment and engage. One friend I have has fostered a small network…
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92% of Companies Still Not Compliant with CCPA that Ramps Up January 1st
According to a study of nearly 10,000 companies, data privacy security company CYTRIO reports the marjority of companies have still not taken proactive measures to comply with the California Consumer Privacy Act (CCPA). CCPA and the enhanced CPRA becomes fully enforceable on January 1, 2023 and includes employees’ rights to…
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Unsealed Court Documents Reveal Data Anarchy at Meta, according to Open Market Institute
Letter to European Commission highlights new material about Meta’s internal data systems, and how Meta infringes the DMA & GDPR. A letter sent by the Irish Council for Civil Liberties (ICCL) reveals a regime of data anarchy at Meta with data misuse so profound that it would be impossible for…
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5 Tips for Optimizing Your PPC Campaign
There are various ways business owners can advertise their products or services. The internet is one of the most useful and cost-effective tools if you know how to advertise well. One of the most popular advertising methods on the internet is pay-per-click advertising, also known as PPC, and you can…
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How to Attract the Best Caregivers: Tips and Strategies for Successful Recruitment
Quality caregivers play a crucial role in providing exceptional home care services to those in need. The success of any home care agency heavily relies on the competence and compassion of its caregivers. Hence, effective recruitment strategies are essential to ensure a consistent standard of service excellence. This blog post…
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Writing for the Bottom of the Funnel: Closing the Deal
So much of content writing today focuses on top-of-the-funnel (ToFu) content or middle-of-the-funnel (MoFu) content. Each has its role in driving people through the customer journey and nurturing them. But less attention is paid to the bottom of the funnel content Top of the Funnel Top of the funnel content…
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Innovative Sustainability Solutions For Environmental Challenges In Today’s Business World
With the ever-increasing demand for sustainable practices, it has become crucial for businesses of all sizes to implement eco-friendly strategies that not only benefit the environment but also prove profitable in the long run. In this article, we explore some of the most effective solutions that leading companies are using…
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My Top 9 Tools for Online Content Writing
Every once in a while someone asks me what tools I use to write on my website. I’m using WordPress like just about everyone else. WordPress powers 34% of all websites worldwide in and accounts for 60% of Content Management Systems in use. There were more than 455 million WordPress sites online…
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Critical Thinking & Problem-Solving Interview Questions
As an interviewer, it’s essential to assess a candidate’s critical thinking and problem-solving abilities during the hiring process. These skills are essential for success in any role and will become increasingly important as the job market continues to evolve. However, it can be quite challenging to evaluate these abilities through…
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What Does the Metaverse Mean for Your Trademark?
As technology continues to shape the reality in which we live, what does the continuation of technological trends mean for the virtual world? If you’ve ever heard the term “NFT,” then you’ve at least heard a bit about the reality of the next transition in society: a deviation from in-person…
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Website and Cross-Site Tracking Is Out of Control
I know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers. After clearing it, a journey to a news website, a Google search,…
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How Businesses Keep Everything Together Using Pallet Wrap
Pallet wrap is a type of plastic wrapping commonly used by businesses to keep pallets of supplies, products, and materials securely bound together. Not only does pallet wrap make it easier to transport large pallets but it also provides superior protection against dust, dirt, moisture, and other elements that could…
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Five Ways Co-Working Can Help Grow Your Small Business
If you are just starting out, finding ways to grow your small business is a priority. You want to get your name out there and for people to know about what you can offer. It can be tempting to work from home to save on office costs, especially in the…
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Trust in News Rebounds, But Still Falls Short
Trust in news has rebounded a bit over the past year, according to a new survey by Civic Science, but it’s still a relatively dismal picture. In March, only 50% of Americans say they trust any form of media for reliable and unbiased news. While those numbers have increased to…
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Remote Marketing Jobs Hit New Pandemic High
There’s been an incredible explosion in high-paying marketing jobs that are now available to work remotely. Data scientists from Ladders, a website focused on six-figure jobs, reported a 1,985% increase from January of 2020 to September of 2021 in remote marketing jobs. Based on independent research and overall market trends,…
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Maps Reimagined if Streaming Services Were Countries
A new study by Mackeeper has analyzed which streaming services are bigger than entire countries! The US dominates global tech and is home to the majority of tech giants including streaming services, but this study shows which of these mammoth services are bigger than countries by comparing population to subscriber…
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The Many Situations Where TikTok Has Its Uses
TikTok, an app built for making and sharing short videos with others on the app, has been increasing in popularity ever since it was first released. But many people still aren’t sure what to make of it. Is TikTok just a silly app for teenagers, or can it be used…
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Healthcare and the Training That Helps Us to Cope
Healthcare workers are some of the most highly trained professionals in the world. They need to be able to cope with difficult and stressful situations, and they often receive special training to help them do so. This training can include coaching, counseling, and other forms of support. There are, for…
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Bill Defends Reporters’ Communication Records Against Government Seizure
U.S. Senator Ron Wyden (D-OR) released new legislation to protect reporters and journalists against unnecessary government surveillance that can chill First Amendment activities. SUMMARY OF BILL TEXT OF BILL Wyden proposed these new legal restrictions on government surveillance of reporters following recent revelations about the Trump administration’s abusive, politicized surveillance…
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B2B Marketing Tips for Healthcare Equipment Suppliers
Marketing healthcare equipment in the B2B world is a little different from other types of products. While some frivolous ones hit the market, most are important and have serious uses too. The acquisition teams at healthcare providers are busy people, so getting their attention isn’t the easiest thing to do…
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Maybe the Largest Data Leak of Passwords Ever – Is Yours One of Them?
It may be the largest data leak of passwords of all time. According to Cyber News, the leak may have exposed more than 8.4 billion passwords. The person posting the leaked passwords on a hacker forum claimed originally to have access to 82 billion passwords. “The compilation itself has been…
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Aspects of Mobile-Friendly Web Design
Guest Post People spend more and more time on their mobiles nowadays, with seemingly endless hours spent attached to those little screens, playing games, looking at any number of websites, or even just messing around on social media. In a world where everyone is constantly on the go, it is…
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Why Don’t Marketers Target People with Money to Spend?
You would think that marketers would want to target the people with disposable income that can most easily afford your products. Instead of constantly targeted the people in society that hold more than 60% of all wealth, there remains an obsession with going after the youngest group of consumers. That…
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First Results: Users Overwhelmingly Opt-Out of Online Tracking
For years, many in the advertising community have maintained that consumers want targeted marketing with relevant advertising. It appears, however, that as consumers get an increased say in how they are targeted, that idea isn’t holding up. When Apple updated its iOS operating system for iPhones and iPads, it came…
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How to Choose the Right Software for Your Business
A business is only as good as the tools it has at its disposal. No matter what industry you are in, or how big your company is, you need the right software to help you succeed. The software that you pick will provide your business with a solid base to…
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Best Ways to Find New Talent if Your Business is Running Low
As a business owner, you may find yourself in need of new talent from time to time. Whether you’re looking to fill an empty position or simply want to add some new faces to your team, it’s important to know where to look for the best candidates. Luckily, there are…
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Apple’s App Tracking Transparency Launches with iOS 14.5
iOS 14.5 is out and it’s a big deal when it comes to privacy. Apple’s App Tracking Transparency Apple’s app tracking transparency has been the target of public outcry from the folks at Facebook, saying this makes it harder for small businesses to track customers and will drive up digital…
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Top Services that Your Business Should be Outsourcing For
When you are running a small business, you may find yourself keen to take on a large majority of work yourself. This is because it can be so exciting getting to work for yourself that you are overcome with the pride of doing so, to the point that regardless of…
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Apple, Amazon Are Wealthier than 92% of the Countries in the World
A new study by Clario Tech has analyzed which tech giants are wealthier than entire countries! Tech giant, Apple dominates global industry and has reached a colossal value of $2.2 trillion. This study shows just how large Apple and other tech giants would be if they were recognized countries on Earth. Looking…
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10 Steps to Help Your Business with Content Marketing
We all heard that “Content is the King” for some time. When you use content with the right purpose, you can really help your business. COVID-19 has taught us that an integrated and online world is possible for all of us. With the increasing e-commerce activities, businesses need to find new ways…
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Useful Services for Attorneys
Guest Post Working as an attorney can be very exciting and rewarding at times, but it is a lot of hard work. Clients rely on you to help them through difficult legal proceedings, which in most cases, is taking a mental and emotional toll on them as well. As an…
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Two-thirds of Search Clicks Come from Mobile Devices
Whether you’re buying PPC ads to get to the top of search engine rankings or using SEO to rank high organically, it’s all about mobile these days. More than two-thirds of search ad clicks (67.8%) in Q4 2020 happened on a mobile device — primarily smartphones — according to a…
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4 Marketing Services to Outsource
Guest Post If you’re a business owner and can’t seem to find the time to do everything you need to, then you’re not alone. According to Entrepreneur, over 300,000 jobs are outsourced in the US annually, with marketing being one of the largest areas for outsourcing. The reason for hiring…
Paul Dughi.com 